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ExpressVPN

Outreach and Link-Building
evpn

Outreach & Link Building with Team in Hong Kong

This was my second long-term client, and I worked with them and the team for over 3 years.
The team was composed of members from Hong Kong and the Philippines where we run link-building campaigns using Pitchbox.

Key takeaway: Negotiation is the key to success in building backlinks. Sometimes even if the webmaster says no, as long as you show them that you got good intent it would definitely work out.

The project started around January 2016. Worked with the team from Hong Kong. The outreach campaign runs for 3 years. The HK Team got impacted by Covid, and ExpressVPN decided to save in-house staff by training them and removing outsourced individuals.